The Challenge: A division of Canada’s largest telecommunications
service provider had a new website ready to go. But there was a problem.
The mountain of written material provided by various departments didn’t
reflect key corporate messages and much of the text was rambling and
inconsistent. There were many grammatical and typographical errors, and
the site organization was cumbersome and awkward in places. Someone was
needed to clean it all up in time for a launch that was only one week
The EFK Solution: EFK did everything
that was needed to bring the site up to the highest of standards. Recommendations
were made on how to address
problems, text was heavily edited to incorporate important themes and messages
on a consistent basis and to improve readability, while a thorough proofread
resulted in all the errors being cleaned up. A week later the site was successfully
launched. Customer feedback was positive and EFK had a very satisfied client.
Contact EFK Communications to learn more about this project and our website
and marketing communications capabilities.