The Challenge: One of the country’s largest life insurance companies decided to introduce a new flexible benefits plan for its employees. A major communications program was needed to instruct staff on the details of the program, including a new enrolment procedure, as well as to gain the support of many skeptical employees.

The EFK Solution: EFK worked closely with senior representatives of Human Resources to develop and implement a comprehensive communications plan that ran over six months -- from initial announcement through to training, enrolment, and follow-up surveying and measuring. The program included special newsletters and information sessions, and an enrolment kit was created which included both a guidebook and an instructional video. Client feedback was overwhelmingly positive with great appreciation for EFK’s meticulous attention to detail and ability to meet extremely tough deadlines. Contact EFK Communications to learn more about this project and our employee communications and strategic planning capabilities.