The Challenge: A new non-profit
organization was created to provide education and guidance to global
financial services regulators. The immediate task was to create
an introductory brochure. A number of staffers had differing ideas
on what needed to be covered and the tone to convey.
The EFK Solution: EFK reviewed
the input and balanced the different perspectives and viewpoints,
while keeping the priority on the “big picture” of
what the target audience needed. The result was a valuable draft
that served not only the immediate need, but became the basis of
the organization’s additional marketing collateral that was
created in the weeks and months that followed. Contact EFK Communications
to learn more about this project and our writing, print production,
and marketing communications capabilities.