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The Challenge: A new non-profit organization was created to provide education and guidance to global financial services regulators. The immediate task was to create an introductory brochure. A number of staffers had differing ideas on what needed to be covered and the tone to convey.

The EFK Solution: EFK reviewed the input and balanced the different perspectives and viewpoints, while keeping the priority on the “big picture” of what the target audience needed. The result was a valuable draft that served not only the immediate need, but became the basis of the organization’s additional marketing collateral that was created in the weeks and months that followed. Contact EFK Communications to learn more about this project and our writing, print production, and marketing communications capabilities.