The Challenge: The CEO of
one of the world’s foremost technology companies needed to
deliver his most important speech of the year to an audience of
customers, investors, media, and other stakeholders. Beyond having
to effectively communicate new corporate positioning, input and
approvals from a large group of executives needed to be incorporated
and balanced in arriving at a finely-tuned end product.
The EFK Solution: EKF quickly
grasped the most important messages and material, including what
was most significant to each of the players involved. A powerful
script was woven together that not only pleased the CEO, but also
everyone involved in supporting him. Most importantly, the audience
was able to hear a clear, concise and informative speech – complete
with multimedia support – with the new positioning positively
received by the various stakeholders in attendance. Contact EFK
Communications to learn more about this project and our speechwriting,
multimedia, and public relations capabilities. |